Privacy Policy

1. Who We Are

LifePera ("we," "us," or "our") operates the website lifepera.com as an online service for a global audience. This site does not publish a business street address or claim a particular operating location. Our contact email is contact@lifepera.com.

2. Information We Do NOT Collect

All interactive tools on LifePera — including quizzes, calculators, and checkers — operate entirely within your web browser using JavaScript. No data you enter into any tool is transmitted to our servers, stored in any database, or retained in any form. This includes:

• Your income figures entered into the How Rich Am I tool
• Your quiz answers in the Attachment Style, EQ, or personality quizzes
• Your relationship checklist responses in the Toxic Relationship tool
• Your email text entered into the Email Tone Checker
• Any other personal information entered into any tool on this website

3. Information We Do Collect

Contact messages: The contact page opens your email application to send your name, email address, subject, and message to us. If you email us directly, we receive the information you choose to include. We use it only to respond to your inquiry and do not add you to any mailing lists without your explicit consent.

Analytics data: If you accept optional analytics cookies, we use Google Analytics 4 to understand how visitors use our website. This collects anonymized information such as pages visited, time spent, device type, and general geographic location (country/city level). Analytics is not loaded and does not set analytics cookies before that choice.

4. Advertising — Google AdSense

LifePera may display Google AdSense ads after the site is approved by Google and the appropriate publisher ID is activated. At present, we do not assume that advertising is active on every page or for every visitor. When AdSense is enabled, Google may use cookies and similar technologies to serve ads based on your prior visits to this and other websites, subject to the consent choices you make on this site.

AdSense for Content (AFC): If AdSense is active, AdSense may use cookies and related technologies to serve relevant ads. You can learn more about Google's advertising practices at https://policies.google.com/technologies/ads.

Opt-out: You can opt out of personalized advertising by visiting Google Ad Settings. You can also opt out of third-party cookies used for interest-based advertising through the Network Advertising Initiative opt-out page.

5. Cookies

Our website uses the following types of cookies:

• Essential cookies: Necessary for the website to function properly (for example, remembering your cookie preferences). These do not require consent.
• Analytics cookies: Analytics cookies may be used to understand site usage. These are activated only when you choose to accept analytics cookies through our consent banner or settings.
• Advertising cookies: Advertising cookies may be used if Google AdSense is enabled and you accept optional ad personalization. They are not activated by default.

You can manage your cookie preferences at any time by revisiting the consent banner on this site or by adjusting your browser settings. Blocking some cookies may affect the functionality of certain parts of our website.

6. GDPR Compliance (European Users)

If you are a resident of the European Economic Area (EEA), you have the following rights under the General Data Protection Regulation (GDPR):

• Right to access: You can request a copy of the personal data we hold about you.
• Right to rectification: You can request that we correct inaccurate data.
• Right to erasure: You can request that we delete your personal data.
• Right to restrict processing: You can request that we limit how we use your data.
• Right to data portability: You can request a machine-readable copy of your data.
• Right to object: You can object to our use of your data for analytics or advertising.

To exercise any of these rights, contact us at contact@lifepera.com. We will respond within 30 days.

Our legal basis for processing data under GDPR:

• Consent: For analytics and advertising cookies (Article 6(1)(a)).
• Legitimate interests: For essential cookies and website operation (Article 6(1)(f)).

7. CCPA Compliance (California Users)

If you are a resident of California, you have the following rights under the California Consumer Privacy Act (CCPA):

• Right to know: You can request the categories and specific pieces of personal information we have collected about you.
• Right to delete: You can request that we delete any personal information we have collected about you.
• Right to opt-out: We do not sell your personal information. However, if we ever change this practice, you will have the right to opt out.
• Right to non-discrimination: We will not discriminate against you for exercising any of your CCPA rights.

To exercise your CCPA rights, email contact@lifepera.com with the subject "CCPA Request".

8. Data Retention

We keep correspondence only for as long as reasonably needed to respond, maintain records of an inquiry, or meet applicable obligations. If enabled by your consent, analytics data is retained according to the retention settings of Google Analytics.

9. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these sites. We encourage you to read their privacy policies before providing any personal information.

10. Children's Privacy

LifePera is not directed at children under 13. We do not knowingly collect personal information from children under 13. If we discover that a child under 13 has provided us with personal information, we will delete it immediately.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. We encourage you to review this page periodically.

12. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us at:

Email: contact@lifepera.com
Website: lifepera.com